Toluna is planning to increase the size of its respondent community by 20% during the second half of 2017, and has hired Kyle Kim-Hays as Executive Vice-President for Global Digital Marketing, responsible for the push.
Kim-Hays joins with a marketing and product strategy background, which has included senior exec positions at Verizon, Warner Bros, Microsoft, SAP, and American Express. In his new role, he will oversee digital marketing strategies for acquisition, engagement, and retention of the Toluna.com community.
Toluna says the community expansion will enhance its ability to deliver access to low-incidence, hard-to-reach audiences, while expanding its reach and supporting its recent launch into nine new markets across Asia-Pacific, Latin America, the Middle East, and North Africa. CEO Frédéric-Charles Petit comments, “In addition to advancing our real-time research platform, we’re make unprecedented investments in our panel community. Bringing on Kyle to lead all aspects of our community digital marketing strategies will help Toluna continue to reshape market research through an innovative combination of technology and community that helps companies get the real-time answers they require from the right people to make great business decisions.”