Research industry

Q&A with Julien Chevignon – CEO of YouGov Asia Pacific

Q. Where does YouGov position itself? Are you an online panel company, a full-service consumer insight firm, or a hybrid of sorts? Is your position unique in any way? YouGov is an international research data and analytics group, offering a full range of online research solutions to support a wide spectrum of marketing activities for …

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The Asia Research Annual Stakeholder Survey

Research Industry

The 2021 Asia Research annual stakeholder survey gives cause for optimism for the research industry. When we conducted this survey in October 2020, a net 40% of clients expected a decline in research budgets for 2021, and 26% said that the status of consumer insight was declining in their organisation. This year, a net 16% …

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