qualitative research

Face-to-face research is coming back, but will it be the same?

Qualitative research

By: James Redden LinkedIn, Managing Director-Asia Pacific and Chris Oatey LinkedIn, Research Director, 2CV The pandemic ‘forced’ a lot of qualitative research online, but now that the world has started to open up again, what is its current state? Will it return to the pre-pandemic status quo? Should it? Many research agencies and insight leads …

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Qual Goes Techie!

qualitative research

The pandemic has ‘forced’ much of today’s qualitative research to go online. While web-based groups and depths have been around for many years, clients and agencies have generally preferred the in-person approach to qualitative research, and ‘purists’ will argue that true qualitative research should be done this way. Asia Research spoke to three of our …

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