online research

qualitative research

Qual Goes Techie!

The pandemic has ‘forced’ much of today’s qualitative research to go online. While web-based groups and depths have been around for many years, clients and agencies have generally preferred the in-person approach to qualitative research, and ‘purists’ will argue that true qualitative research should be done this way. Asia Research spoke to three of our …

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mobile research

Understanding Consumers through Their Mobile Activity

A consumer’s thoughts, preferences, and desires can be determined through their online search, browse, stream and surf activity. In the history of marketing, there has never been a more direct, intimate, and current window into the soul of consumers than their online behaviour. In Asia, ‘online’ means mobile, and therefore the smartphone is the gateway …

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