NPD

Win the Battle for Market Share: Launching Risk-Free NPDs

Consumer & Shopper, Methodology / Academic / April 7, 2022 / ,

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning and successfully launching New Product Developments (NPDs) is a challenge – and experts Stijn Smet (Managing Director, AfCE), Angeliki Maragkou (Global Strategic Insights & Analytics Director, Head of CoE, Bayer), Marija Đorđević (Product Director, EyeSee), Mirna Đurić …

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Agile new product development

Methodology / Academic / April 6, 2021 / , ,

We’re navigating challenging times and they require increasingly innovative and agile solutions to keep up. But how can businesses truly understand what their target audience expects without hearing from them directly? The answer is simple: they can’t. Consider this: with people staying at home more and going out socially less often, alcohol sales have been …

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