e-commerce

The E-commerce Engagement Shift: How Shopper Experience Changes Brand Narratives

The growing appetite for consumer experiences is riding the wave of offline to online brand narratives. With the pandemic accelerating online shopping, it has changed the context, environment, and motivations of consumers in the Asian region. As an effect to brands, new shopping behaviour has expanded the ‘moments of truth’ from brand-centric content created as …

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APAC E-Commerce – The Next Online Shopping Standard

E-commerce in APAC

The pandemic was one of the catalysts of the ‘e-comm boom’ and it caused a huge number of new online shoppers and businesses to join the game. But even before the health crisis, the Asian digital market was already leading the way with its innovative approaches to online shopping. E-commerce experts Anatole Rousseau (Director Foodservice …

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Optimise Your E-Commerce Strategies for Disrupted Consumer Behaviour

A massive acceleration in online activity has been one of the most obvious changes to consumer behaviour during the COVID-19 crisis. Whether or not consumers revert to old habits and choices will depend on whether the new experience is a good one or not. With increased comfort levels for online shopping, forced trials of new …

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