consumer insights

Product subscriptions: THREE SURPRISING REASONS BEHIND CONSUMER CHOICES

Image by Unsplash By: SKIM For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and consumer connection. But what is fuelling consumer choice in the subscription economy, specifically for FMCG products, and how can brands capitalise on it? It’s tempting to assume that consumers choose product subscriptions primarily to save …

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How global consumers are responding to the rising cost of living

consumer insights

By Toluna We haven’t just been dealing with a global pandemic in 2022. Economic uncertainty has come to the forefront as consumers across the globe grapple with the effects of rapid inflation. As consumer behaviours continue to change, it’s critical for businesses to keep in touch with their target audience in real time. That’s why …

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Win the Battle for Market Share: Launching Risk-Free NPDs

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning and successfully launching New Product Developments (NPDs) is a challenge – and experts Stijn Smet (Managing Director, AfCE), Angeliki Maragkou (Global Strategic Insights & Analytics Director, Head of CoE, Bayer), Marija Đorđević (Product Director, EyeSee), Mirna Đurić …

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Concept testing at CES 2022: Assessing the potential of new products among Singaporeans

Since its inception in 1967, the Consumer Electronics Show (CES) has been the premier global event for technology-led brands to showcase their latest products and services. The event is where people go to get a sneak peek at the future of consumer technology – the first home VCR by Philips, the Nintendo Entertainment System (NES), …

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Insights in an inflationary environment

As optimism grows globally that the end of the COVID pandemic may be in sight, manufacturers are increasingly grappling with a new challenge: inflationary pressures. Demand has surged after the decline caused by the pandemic. Unlike some past episodes of inflation, which were more driven by monetary factors, current inflation is also being driven by …

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NFTs and Their Role in the Metaverse in Asia

Of late, the terms ‘NFT’ and ‘Metaverse’ have been much talked about worldwide. The novelty of these concepts has inspired debate as many are trying to understand them. Governments have also been part of the discussion as they grapple with the likely need to regulate these technologies. An NFT (which stands for ‘non-fungible token’) is …

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Self-Serve & Disruption

THE ANNUAL REVIEW OF THE RESEARCH TECHNOLOGY BUSINESS The pandemic has accelerated the wider adoption of online research globally, but it has also brought about new developments in methods and changes to the supply side of consumer insight. Asia Research interviewed the heads of a range of research tech and insight firms to establish what …

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The E-commerce Engagement Shift: How Shopper Experience Changes Brand Narratives

The growing appetite for consumer experiences is riding the wave of offline to online brand narratives. With the pandemic accelerating online shopping, it has changed the context, environment, and motivations of consumers in the Asian region. As an effect to brands, new shopping behaviour has expanded the ‘moments of truth’ from brand-centric content created as …

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Japan’s COVID-19 Vaccination Program

COVID-19 booster vaccine

Recently, COVID-19 booster shots have been a much- talked-about topic globally. There have been many debates around the need for booster shots, with the World Health Organization (WHO) earlier calling for a halt to booster programs, especially in first- world countries with high vaccination rates. The WHO suggested the pause in booster programs to allow …

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