Consumer decision journey

6 steps for more accurate & actionable consumer decision journey insights

UNCOVERING MORE ACCURATE AND ACTIONABLE CONSUMER DECISION JOURNEYS Nearly all consumer decision journeys have shifted since the COVID-19 crisis – new journeys have emerged, while others have been reshaped.  As malls emptied in Asia, e-commerce and other digital trends were accelerated, while small neighbourhood stores also did well. With so many paradoxical changes, an abundance …

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