brand

The E-commerce Engagement Shift: How Shopper Experience Changes Brand Narratives

The growing appetite for consumer experiences is riding the wave of offline to online brand narratives. With the pandemic accelerating online shopping, it has changed the context, environment, and motivations of consumers in the Asian region. As an effect to brands, new shopping behaviour has expanded the ‘moments of truth’ from brand-centric content created as …

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Brand Humanization

The Evolution of Brand Humanisation

How bot-enabled research can help businesses and brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact. Many years ago, in the days of one-way communication, brands dictated their terms to consumers, and consumers had no option but to accept them if …

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