Our industry faces the challenge of remaining relevant to the mobile-obsessed and time-poor people who we need to take part. This session oﬀers new solutions to engage with participants on their terms, under a philosophy we’re calling ‘people-centred research’. How can our studies, tools and questions be re-designed to ﬁt with modern lifestyles, needs and behavior? What inspiration can we draw from outside the market research industry? How do we assess the value of people-centred research techniques over traditional methods; do they result in better quality insights, higher partici- pation rates and participant satisfaction?
Presentation by Karen Schofield, Managing Director, Join the Dots, Singapore.
Presented at Asia Research Breakfast Seminar in Kuala Lumpur, Malaysia, on April 20, 2017.
A Linking Asia 21 production brought to you by Asia Research Magazine.
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