One in ten young people have been rejected for a job because of their social media profile. However, two-thirds are not concerned that their use of social media now, may harm their future career prospects and are not deterred from using it.
Based on a survey from On Device Research in May 2013, 16% of 16-24 year olds in China and 14% of 25-34 years olds state they have been rejected for a job due to “comments of pictures on their social media profile”. This was higher than all other markets surveys including India, Brazil, Nigeria, the UK, and the USA.
However, young people’s confidence levels in growth markets are twice as high as the UK and US. Young Chinese and Nigerian consumers have the overall highest confidence levels, indexing at 39, followed closely by Brazil (37) then India (37). In comparison, voltaren get high Britons index at just 16 and the US at 19.
Confidence in growth markets is fuelled by optimism about their future employment prospects, with 88% firmly believing they will get a better education than their parent’s versus their counterparts in developed markets (64%). They are also more confident about earning a higher salary (89%) whereas young people in developed markets are less certain (60%).
On Device Research’s Marketing Manager, Sarah Quinn comments: “If getting a job wasn’t hard enough in this tough economic climate, young people are getting rejected from employment because of their social media profiles and they are not concerned about it.” Quinn concludes: “Better education of the impact of social media is needed, to ensure young people across the world are not making it even harder for themselves to get on the career ladder.”