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GMO Research unveils North American branch office

Online research solution platform provider GMO Research has expanded its global operations by launching a subsidiary branch in New York City, United States. This is to better serve the clients from North America, which has markedly increased since the COVID-19 …

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Nielsen strengthens Asia Pacific team with new hire

Nielsen has appointed Arnaud Frade as SVP and Head of Commercial Growth for Asia Pacific. Arnaud has held a number of leadership positions in the insights and data advisory sectors, in a wide-variety of markets and industries in APAC, Latin …

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Behaviorally continues growth with new Manila hub

Shopper marketing consultancy Behaviorally has continued their expansion in Asia with the launch of a new hub in Manila, Philippines. Joy Abella-Yu joins as Vice President to service clients in the region from the new hub. Behaviorally applies a digital-first …

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New CEO for WPP Japan

WPP has appointed Kyoko Matsushita as CEO in Japan. In this new role, Kyoko will be responsible for WPP’s business in Japan, strengthening its collective capabilities and bringing together people and resources on behalf of clients. Kyoko is currently Chief …

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Kantar unveils Link AI for Digital

Data-driven analytics firm Kantar has launched Link AI for Digital, an AI-powered ad testing solution specifically for digital ad formats and it is now available on Kantar Marketplace, its agile market research platform. The launch is part of Kantar’s ongoing …

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Merkle appoints new president for APAC

Customer experience management (CXM) company Merkle has promoted John Riccio to president of Merkle Asia Pacific (APAC), which includes Greater China, South East Asia, India, as well as Australia and New Zealand (ANZ). He replaces Zhengda \”Z\” Shen, who has …