For too long, Indonesia has been dependent on oﬄine data collection, taking too long, and only reaching just part of the much wider market in Indonesia. Mobile research and online video technology is going further into consumer markets in Indonesia. With two case studies, BDRC Asia will demonstrate how mobile and video can provide a unique and cost eﬀective method for qualitative and quantitative research, and to give better insight into the customer experience through mystery shops and accompanied shopping.
Aristo Labare, Research Director & Dini Islami, Associate Director, BDRC Asia Indonesia.
Presented at Asia Research Breakfast Seminar in Jakarta on July 19, 2017.
A Linking Asia 21 production brought to you by Asia Research Magazine.
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