Is passive massive or are samples ample? – BDRC Continental

$\"\"$ Passive measurement can help content producers and media owners navigate an increasingly complex audience environment in both established and new media. The future of media measurement requires a shift in mindset among both suppliers and clients to monetize media audiences and users’ engagement effectively. A pragmatic approach is needed to address a dynamic media eco-system that is changing faster than the research methodologies that are designed to measure them.
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