Ipsos India has appointed Garima Mall and Pooja Doshi as Executive Directors with immediate effect. Garima’s remit includes servicing Market Strategy & Understanding (MSU) and Brand Health Tracking (BHT) Clients in Mumbai and Bengaluru, while Pooja will be focusing on servicing key CPG accounts apart from driving business development.
Garima Mall moves from Kantar and has previously worked with Nielsen and GFK Mode. Her work experience of 16 years has primarily covered different categories in the consumer and shopper domain. She likes unearthing human stories in data, taking consumer stories to boardrooms and making social and commercial impact.
Pooja Doshi moves from BASES NielsenIQ, where she served as Director-Commercial Lead. Pooja has largely led innovation research, leveraging consumer insights and analytics, helping clients build their brand portfolios. She is credited with establishing best practices. An alumnus of the Sydenham Institute of Management Studies, Research & Entrepreneurship Education, she also holds a BE degree from Dwarkadas J Sanghi College of Engineering.
Amit Adarkar, CEO, Ipsos India speaking on the development said, “Our Client First approach ensures that despite being among the top 3 MR firms in India and around the world, we provide our clients with small agency kind of attentiveness and counsel. “Accessibility of senior staff to clients is extremely critical. It also sends a tacit message that your work is our priority too.”
Vivek Gupta, MD (Research) who is responsible for Mumbai and Bengaluru business further elaborated, “Both Mall and Doshi come with rich experience and sectoral expertise. Our endeavor is to provide our clients access to specialists as opposed to generalists, thus further strengthening our servicing capabilities in these focused geographies.”
Both Mall and Doshi will report to Vivek Gupta, Managing Director (Research).