Data-driven media agency Essence has unveiled Essence Global Ventures (EGV) in Singapore, its first innovation, research, and development hub in the Asia Pacific region, with a mission to advance product proposition and offer predictive, intuitive and growth-driven business solutions for its clients.
Supported by the Economic Development Board, EGV will develop and incubate industry-leading marketing technology products that use predictive data signals and automation to improve business performance, customer experience, and brand governance. These solutions will then be commercialized and deployed across 106 markets via Essence’s offices worldwide. An executive council, comprising senior global and regional leaders from Essence, will oversee the strategic direction and delivery of EGV’s research and development.
EGV’s strategic initiatives will include talent development programmes to grow and support
Singapore’s next generation of industry leaders through professional development and training
programmes in high-demand fields, including data science, advanced analytics, data and
product engineering, creative technology, user experience design, and data integrity and
Andrew Shebbeare, Essence Co-Founder and Chairman, commented, “We firmly believe that a future-ready agency is a product-driven company, and are hugely excited to accelerate our research and development efforts in Singapore. Our partnership with EDB will help to advance our product development agenda in some of the areas of highest demand in the marketing services world.”
Kunal Guha, who oversees Essence Singapore as well as APAC product offerings, added, “Essence began its Asia Pacific journey in 2013 with a small foundational team in Singapore. Today, our Singapore office has grown into a knowledge center of best practices for our nine offices across the region. With our strategic partnership with EDB, we are embarking on an exciting future in incubating and developing product propositions for the new era of marketing, with data, technology, protection and experience at the very core. Through EGV, we are thrilled to be building these future-forward solutions, made in Singapore and transplanted to the world.”
Dawn Lim, Deputy Director, Commercial and Professional Services at EDB, said, “The establishment of Essence’s first global innovation hub in Asia Pacific based out of Singapore reflects confidence in Singapore’s ecosystem of innovation and talent as a driving engine for product development and innovation. The hub will create exciting job opportunities and develop Singapore’s capability in high-growth areas such as data science and user experience, which are key innovation drivers today for the marketing and advertising sector.”