Technology

Methods for accessing respondents, survey platforms / interfaces, data analysis, Artificial Intelligence, etc.

Concept testing at CES 2022: Assessing the potential of new products among Singaporeans

Since its inception in 1967, the Consumer Electronics Show (CES) has been the premier global event for technology-led brands to showcase their latest products and services. The event is where people go to get a sneak peek at the future of consumer technology – the first home VCR by Philips, the Nintendo Entertainment System (NES), …

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How AI and predictive insights may provide a window into the future

Businesses are always trying to stay one step ahead of their customers, trying to develop products and services that will best suit their needs. Market research has always been one of the tools in the kit to help businesses plan for the future, testing reactions to new products or ideas before they’re widely released to …

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NFTs and Their Role in the Metaverse in Asia

Of late, the terms ‘NFT’ and ‘Metaverse’ have been much talked about worldwide. The novelty of these concepts has inspired debate as many are trying to understand them. Governments have also been part of the discussion as they grapple with the likely need to regulate these technologies. An NFT (which stands for ‘non-fungible token’) is …

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The E-commerce Engagement Shift: How Shopper Experience Changes Brand Narratives

The growing appetite for consumer experiences is riding the wave of offline to online brand narratives. With the pandemic accelerating online shopping, it has changed the context, environment, and motivations of consumers in the Asian region. As an effect to brands, new shopping behaviour has expanded the ‘moments of truth’ from brand-centric content created as …

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Electric Vehicle

Unlocking Behaviour of Electric Vehicle Owners and Opportunities for Marketers!

Imagine people widely using smartphones and laptops in the 1980s, colour TVs in the 1950s, or motor cars in the early 1900s. These technologies were regarded as futuristic concepts at first, but eventually became the way of life. Similarly, the idea of operating a vehicle using electricity was conceived in the 19th century. Unfortunately, the …

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Insights On Demand – How Data-Driven Insights are Transforming MarTech

As we emerge from a highly disruptive year, many brands are still reeling from the realisation that the world can transform in the blink of an eye. For example, 59% of consumers are more open to trying a new product than they were pre-COVID (Figaro Digital).1 In a consumer market that changes at breakneck speed, …

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E-commerce in APAC

APAC E-Commerce – The Next Online Shopping Standard

The pandemic was one of the catalysts of the ‘e-comm boom’ and it caused a huge number of new online shoppers and businesses to join the game. But even before the health crisis, the Asian digital market was already leading the way with its innovative approaches to online shopping. E-commerce experts Anatole Rousseau (Director Foodservice …

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Consumer decision journey

6 steps for more accurate & actionable consumer decision journey insights

UNCOVERING MORE ACCURATE AND ACTIONABLE CONSUMER DECISION JOURNEYS Nearly all consumer decision journeys have shifted since the COVID-19 crisis – new journeys have emerged, while others have been reshaped.  As malls emptied in Asia, e-commerce and other digital trends were accelerated, while small neighbourhood stores also did well. With so many paradoxical changes, an abundance …

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Influence the online shopper journey

Influence the online shopper journey by applying psychographic insights

When looking to understand and influence the online shopper journey, there is a tendency to focus on touchpoints, like social media, reviews, and online retailers. However, there’s an alternative view of segmentation that digital marketers could consider: psychographics. Because consumer journeys are highly personal – dependent on traits, habits, and context – consumer behaviours are …

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