Methodology / Academic

Showcasing new approaches to pricing research, branding & communications, customer experience, shopper insight, etc

Product subscriptions: THREE SURPRISING REASONS BEHIND CONSUMER CHOICES

Case studies, Consumer & Shopper, Features, Methodology / Academic / August 18, 2022 / , ,

Image by Unsplash By: SKIM For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and consumer connection. But what is fuelling consumer choice in the subscription economy, specifically for FMCG products, and how can brands capitalise on it? It’s tempting to assume that consumers choose product subscriptions primarily to save …

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ARE YOU EMBRACING MULTI-SOURCE?

Features, Methodology / Academic, Online Research / August 11, 2022 /

Image by Freepik By: James Rogers LinkedIn, Managing Director, APAC, PureSpectrum In the past, multi-sourcing or aggregation was synonymous with bad respondents and experience. Legacy online data collection was conducted via double opt-in proprietary panellists.  They were recruited from SEO-type campaigns and member-get-member programmes and in the early ’00s hit their peak with tag lines …

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Qualitative research

Face-to-face research is coming back, but will it be the same?

Methodology / Academic / August 9, 2022 /

By: James Redden LinkedIn, Managing Director-Asia Pacific and Chris Oatey LinkedIn, Research Director, 2CV The pandemic ‘forced’ a lot of qualitative research online, but now that the world has started to open up again, what is its current state? Will it return to the pre-pandemic status quo? Should it? Many research agencies and insight leads …

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Win the Battle for Market Share: Launching Risk-Free NPDs

Consumer & Shopper, Methodology / Academic / April 7, 2022 / ,

Many new products are introduced every year, but only 20% of them succeed. Every brand knows that planning and successfully launching New Product Developments (NPDs) is a challenge – and experts Stijn Smet (Managing Director, AfCE), Angeliki Maragkou (Global Strategic Insights & Analytics Director, Head of CoE, Bayer), Marija Đorđević (Product Director, EyeSee), Mirna Đurić …

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Insights in an inflationary environment

Comment, Consumer & Shopper, Features, Methodology / Academic / April 5, 2022 / , ,

As optimism grows globally that the end of the COVID pandemic may be in sight, manufacturers are increasingly grappling with a new challenge: inflationary pressures. Demand has surged after the decline caused by the pandemic. Unlike some past episodes of inflation, which were more driven by monetary factors, current inflation is also being driven by …

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Insights On Demand – How Data-Driven Insights are Transforming MarTech

Digital & Media, Methodology / Academic, Online Research, Technology / December 27, 2021 / , , ,

As we emerge from a highly disruptive year, many brands are still reeling from the realisation that the world can transform in the blink of an eye. For example, 59% of consumers are more open to trying a new product than they were pre-COVID (Figaro Digital).1 In a consumer market that changes at breakneck speed, …

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Brand Health

Brand Health and Your Business: Is Your Brand Fit for the Future?

Features, Methodology / Academic, Online Research / July 6, 2021 / ,

The days of doing things the way they’ve always been done and expecting similar results are over. Global changes have turned everything on its head, from what consumers demand from brands to how companies handle ever-changing demands. Losing touch with your target audience isn’t an option. Keeping in touch is a constant work in progress.  …

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Agile new product development

Methodology / Academic / April 6, 2021 / , ,

We’re navigating challenging times and they require increasingly innovative and agile solutions to keep up. But how can businesses truly understand what their target audience expects without hearing from them directly? The answer is simple: they can’t. Consider this: with people staying at home more and going out socially less often, alcohol sales have been …

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Customer retention strategies for online service providers: Understanding how value perceptions have changed

Consumer & Shopper, Features, Methodology / Academic / January 7, 2021 / , ,

Online service providers have enjoyed a boom in sales this year. Consumers have either increased their consumption or been forced to try services ranging from media streaming and online subscriptions to food delivery apps. As we gradually return to ‘normalcy’, many companies are wondering: Which services will consumers continue to subscribe to, and which will …

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