Features

Product subscriptions: THREE SURPRISING REASONS BEHIND CONSUMER CHOICES

Image by Unsplash By: SKIM For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and consumer connection. But what is fuelling consumer choice in the subscription economy, specifically for FMCG products, and how can brands capitalise on it? It’s tempting to assume that consumers choose product subscriptions primarily to save …

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Future Skilling – What Employers Look For in Graduates, and Where Young Talent Lack Skills

By: Piers Lee LinkedIn, Managing Director of BVA BDRC Asia BVA BDRC has long been a proud employer of university students and recent graduates, with a culture of bringing-on bright young talent. Each year we eagerly await the next intake of placement students and, where possible, relish the opportunity to offer permanent positions to top …

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ARE YOU EMBRACING MULTI-SOURCE?

Image by Freepik By: James Rogers LinkedIn, Managing Director, APAC, PureSpectrum In the past, multi-sourcing or aggregation was synonymous with bad respondents and experience. Legacy online data collection was conducted via double opt-in proprietary panellists.  They were recruited from SEO-type campaigns and member-get-member programmes and in the early ’00s hit their peak with tag lines …

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WINNERS AND LOSERS OF INFLATION: FRESH INSIGHTS TO ADJUST TO PRICING SENSITIVITY

By: EyeSee Image by Unsplash As the world is going through a recession, the challenge every business now has is: what will be the impact on consumer behaviour? The pandemic taught us that there’s no such thing as the ‘new normal’ – any turbulent period is constantly evolving and the only way to stay on …

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consumer insights

How global consumers are responding to the rising cost of living

By Toluna We haven’t just been dealing with a global pandemic in 2022. Economic uncertainty has come to the forefront as consumers across the globe grapple with the effects of rapid inflation. As consumer behaviours continue to change, it’s critical for businesses to keep in touch with their target audience in real time. That’s why …

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What Makes a Research Enterprise in Asia?

Asia Research interviews James Rogers, Managing Director APAC of PureSpectrum to understand what is needed to ‘make’ a research enterprise in Asia. We look at the success factors, the challenges, and the opportunities faced. TELL US MORE ABOUT PURESPECTRUM THE COMPANY PureSpectrum by nature is here to make researchers’ jobs easier. Formed in 2015 by …

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Insights in an inflationary environment

As optimism grows globally that the end of the COVID pandemic may be in sight, manufacturers are increasingly grappling with a new challenge: inflationary pressures. Demand has surged after the decline caused by the pandemic. Unlike some past episodes of inflation, which were more driven by monetary factors, current inflation is also being driven by …

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NFTs and Their Role in the Metaverse in Asia

Of late, the terms ‘NFT’ and ‘Metaverse’ have been much talked about worldwide. The novelty of these concepts has inspired debate as many are trying to understand them. Governments have also been part of the discussion as they grapple with the likely need to regulate these technologies. An NFT (which stands for ‘non-fungible token’) is …

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Self-Serve & Disruption

THE ANNUAL REVIEW OF THE RESEARCH TECHNOLOGY BUSINESS The pandemic has accelerated the wider adoption of online research globally, but it has also brought about new developments in methods and changes to the supply side of consumer insight. Asia Research interviewed the heads of a range of research tech and insight firms to establish what …

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