Economic / Industry

Reviews of the research / consumer insight industry, global economic matters, industry overviews with survey elements, etc.

What Makes a Research Enterprise in Asia?

Asia Research interviews James Rogers, Managing Director APAC of PureSpectrum to understand what is needed to ‘make’ a research enterprise in Asia. We look at the success factors, the challenges, and the opportunities faced. TELL US MORE ABOUT PURESPECTRUM THE COMPANY PureSpectrum by nature is here to make researchers’ jobs easier. Formed in 2015 by …

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Self-Serve & Disruption

THE ANNUAL REVIEW OF THE RESEARCH TECHNOLOGY BUSINESS The pandemic has accelerated the wider adoption of online research globally, but it has also brought about new developments in methods and changes to the supply side of consumer insight. Asia Research interviewed the heads of a range of research tech and insight firms to establish what …

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What Makes a Research Enterprise in Asia?

Asia Research interviews the heads of some of our sponsor research agencies to understand what is needed to ‘make’ a research enterprise in Asia. We look at the success factors, the challenges, and the opportunities for other enterprises. Q. Tell us more about SKIM the company. SKIM is a privately held global insights agency with …

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research enterprise asia

What Makes a Research Enterprise in Asia?

  Over the next few editions of Asia Research, we will interview the heads of some of our sponsor research agencies to understand what is needed to ‘make’ a research enterprise in Asia. We look at the success factors, the challenges, and the opportunities for other enterprises. Q. Tell us more about 2CV the company …

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Healthcare retail

Transforming the Retail Industry Through Healthcare in Asia

The COVID-19 pandemic has affected the retail industry in Asia. In an attempt to mitigate the losses that many businesses within the industry have suffered during the pandemic, retail stores are trying to capitalise on the healthcare industry. For example, in the United States, the retail supermarket giant Walmart has incorporated the healthcare industry into …

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Digital transformation

The global pandemic has been a catalyst for change in nearly all industry sectors. It has perhaps provided the biggest boost to the research technology and online panel business since its first appearance in Asia about 20 years ago. There have been two main driving factors behind this. The first, and the most obvious, is …

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Has the Pandemic Changed the Face of Marketing in India, Singapore?

Of the many changes the world has gone through in the past year since the start of the pandemic, consumer behaviour and evolving expectations from brands is an important one that is also critical for marketers and advertisers. To understand how marketers have reacted to the effects of the pandemic and the resulting changes in …

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2021 Predictions: Tech-Led Market Research Becomes Core to Businesses

2020 will be remembered as one of the most unparalleled and unpredictable years the global economy has ever witnessed. While the COVID-19 pandemic continues to create disruption across the board, businesses in every sector have been forced to adapt to ever-changing and growing challenges. As businesses continue to navigate these turbulent times and plan for …

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International Schooling in a Post COVID-19 World

As Pfizer and Moderna announce COVID-19 vaccines with 90% efficacy, we might at last be able to think about a real ‘Post Covid-19’ world. World economies have been battered, and we will be dealing with the effects for many years to come. The international school market has been hit in several ways. Schools in Singapore …

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pricing research

Should you perform pricing research during these unprecedented times?

The effects of the Asian recession are predicted to linger long after this initial hit. Pre-COVID levels of GDP are not expected to rebound until late 2021. Amidst the uncertainty, you may be wondering: Should I conduct pricing or portfolio research now? Can I rely on study results in this rapidly evolving market? Today the …

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