Case studies

Insight into specific products, categories, consumer groups, or geographic markets

Product subscriptions: THREE SURPRISING REASONS BEHIND CONSUMER CHOICES

Image by Unsplash By: SKIM For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and consumer connection. But what is fuelling consumer choice in the subscription economy, specifically for FMCG products, and how can brands capitalise on it? It’s tempting to assume that consumers choose product subscriptions primarily to save …

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Future Skilling – What Employers Look For in Graduates, and Where Young Talent Lack Skills

By: Piers Lee LinkedIn, Managing Director of BVA BDRC Asia BVA BDRC has long been a proud employer of university students and recent graduates, with a culture of bringing-on bright young talent. Each year we eagerly await the next intake of placement students and, where possible, relish the opportunity to offer permanent positions to top …

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WINNERS AND LOSERS OF INFLATION: FRESH INSIGHTS TO ADJUST TO PRICING SENSITIVITY

By: EyeSee Image by Unsplash As the world is going through a recession, the challenge every business now has is: what will be the impact on consumer behaviour? The pandemic taught us that there’s no such thing as the ‘new normal’ – any turbulent period is constantly evolving and the only way to stay on …

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Critical (of) Race Theory

The majority of parents do not want schools to endorse Critical Race Theory, but actually to challenge it openly. Critical Race Theory (CRT) is being taught increasingly within schools and corporations. There are various definitions of CRT, but it is sometimes referred to as ‘the effects of race on one’s social standing in societies, and …

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sustainability

Sustainability in Indonesia – it’s Development Stupid!

“It’s the economy, stupid!” was a phrase coined by James Carville in 1992, a strategist in Bill Clinton’s successful presidential campaign. While considering various strategies to unseat the incumbent, George H.W. Bush, the US economy at the time was struggling, and it was just so obvious that this is what mattered most to the electorate. …

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COVID-19 booster vaccine

Japan’s COVID-19 Vaccination Program

Recently, COVID-19 booster shots have been a much- talked-about topic globally. There have been many debates around the need for booster shots, with the World Health Organization (WHO) earlier calling for a halt to booster programs, especially in first- world countries with high vaccination rates. The WHO suggested the pause in booster programs to allow …

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Esports in Asia

Asia Leads the Way in Esports Growth

Esports, or electronic sports, refers to the competitive world of video gaming, which often takes the form of organised tournaments, participated in by professional gamers and viewed by a large audience. During the COVID-19 outbreak, many sports fans have missed live sporting action, and esports has presented an attractive alternative to traditional live sports. As …

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Brand Humanization

The Evolution of Brand Humanisation

How bot-enabled research can help businesses and brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact. Many years ago, in the days of one-way communication, brands dictated their terms to consumers, and consumers had no option but to accept them if …

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The incredible growth of esports viewership

Understanding eSports Viewership in Developed Markets – An Online Study

The incredible growth of esports viewership The esports industry has gained momentum in the past decade with millions of eSports fans worldwide, thanks to a multitude of reasons. The growth in the industry has remarkably accelerated the growth of viewership, making esports one of the more popular forms of entertainment. As per a report by a …

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eSports Entertainment in Developing Markets

eSports Entertainment in Developing Markets

A Study on eSports Audience Habits and Interests The global esports industry, already on a healthy growth trajectory, has witnessed a massive surge in interest among its audience. According to one report, esports had a global audience of 398 million in 2019, which is expected to reach nearly 600 million by 2024. In the first …

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