Insight community specialist ABN Impact has appointed Joe Wheller as Executive Director in Hong Kong.
“We are now managing over 30 insight communities on behalf of our clients in Hong Kong,” says ABN Impact Managing Director, Scott Lee. “This is giving our clients unprecedented access to what their customers feel, think, and do, through a growing blend of insight applications. Technology is an increasingly important part of the equation to deliver agile insight, so we’re pleased to welcome Joe aboard to help spearhead this growth.
Joe Wheller has most recently been working in the UK with Emotion AI specialists, CrowdEmotion, to measure and understand the emotional impact of brand communications. Prior to this he worked for several years in Hong Kong and Vietnam and has been incorporating passive-metering, eye-tracking, and MROCs into solutions for clients to understand how people really think.
“It’s great to be back in Hong Kong again,” said Joe. “There’s never been a more important time to get close to your customers and ABN Impact’s ethos is exactly that. Most companies face a challenge in delivering brands that engage, innovations that matter, and experiences that excite. In using technologies to connect our clients with their customers, I’m looking forward to working with our team to resolve those challenges for our clients.”
Joe will be working closely with the senior leadership team in Hong Kong, which includes, Larry Wu, Ivy Cheung and Eva Lai.